 |
 |
 |
 |
Cavalier Bremworth Case study: New season colour range launch Goal: In the midst of the 2008 global credit crash Lassoo and Federation (Cavalier Bremworth’s creative company) were tasked with generating sales. Given the high amount of noise and clutter in the market place by competitors – a non-retail strategy was focused on to stand out. Execution: Lassoo steered away from traditional media retail formats and instead opted to use channels that created deeper engagement with consumers and greater reach through layering of media, each used uniquely to maximise the cut-through. Success: Sales targets were exceeded. With over 10’s of thousands entries achieved from a competition element and 26% agreeing to receive further information. A one-off handbag was designed from carpet, by a leading NZ handbag designer, this generated hype and talk-ability - unheard of in this retail category. |
 |
 |
 |
 |
 |
 |
||||||||||||
 |
|
||||||||||||
 |
|
